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25th April
to 30th June
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Archives are not just for wrinklies

The Richard Roberts Archive in Stockport holds 125,000 magazines on society, sports, hobbies, motoring and cycling. They extend from the nineteenth century to present day. As a collection it is a unique primary source which is likely to be of direct interest for any student undertaking research. We need a young person to work out how we can engage and retain a much wider audience.
Host Researcher: Dr Craig Horner The Richard Robert Archive relies on its website, Twitter and Facebook presence for its publicity and promotion. Because of this, its audience is overwhelmingly amongst an older demographic. We believe our archive is world class and will engage, delight and inform different demographic groups, particularly younger people. The archive will support a project to meet this challenge. We seek a motivated student who will assess the archive, its content, business model and promotional methods. The student would be expected to prepare a report outlining real-world suggestions for the trustees to consider. The student will also put in place a social media presence which demonstrably engages newer demographics, and can be readily maintained by archival staff once the student has finished the project. The student may also deliver their findings by presentation if they wish. While the student will be expected to visit the archive to gain familiarity with our content and methods, this project needn’t be conducted fully on site. If you are interested, please show what experience or insights you can bring to the project.

In A Nutshell...

  • Visit us... to assess the archive, its content, business model and promotional methods
  • Be brutally honest... tell us where we’re going wrong with our marketing messages
  • Prepare... a report outlining real-world suggestions to engage a wider demographic
  • Establish... a social media presence which demonstrably engages newer demographics
  • Earn up to 300 Rise points ... which can be recognised within your degree.

Schedule

  • call_split 25/04/22 to 30/06/22
    Working with archive staff
    You will meet the archive team and be able to examine our business model and how we promote ourselves. You will work with the team to devise a programme of promotion and present this to the team.