90 by the 90s is a Luxury Fashion and socio-cultural brand, through which students will develop contemporary models of digital exhibitions. At the heart of the project is a private collection of 90s Vivienne Westwood, consisting of over 100 pieces. Students will get the opportunity to work under the helm of Asiya Durrani-McCann (Luxury brand specialist). With a special focus on brand building, this remote project will explore different volumes with a unique aim of weaving together historical exhibition with contemporary marketing channels. Students will be required to have a high sensitivity for sub-culture and a strong passion for research development. They will be digital natives with a passion for image making, visual storytelling, journalism, photography, and art. This is an open-ended project; work will start during the Third Term and will develop in line with your interests and availability. Dependent on your skill set there will be different areas of the project to be involved in:

• Social Channel brand building.
• Symposium – In conversations with….
• Podcast development and launch.
• Physical exhibitions.
•  Digital Brand book development.
• Digital auction.
• Archiving and restoration.

Who are you?

• A dedicated and hardworking individual with a deepened interest in the history of fashion, disruptive fashion culture, brand storytelling and journalism.
• A passion for creative brand communication and content, a digital native with a thirst to explore brand building in an omnichannel environment.
• A person who has an artistic flair and a creative approach to projects.
• A love for content, journalism, exploration of stories through audio.

In your expression of interest please outline how you fit the above person specification, and what you would bring to the project.