As you prepare to transition from university into professional practice, LinkedIn becomes far more than a digital CV: it’s a space to showcase your creative identity, connect with industry professionals, and position yourself for opportunities you may not even know exist yet.

The lecture covers:

1. The Basics

• Understanding LinkedIn as a professional networking tool
• Why it matters for creatives, freelancers, and emerging designers
• How employers, clients, and collaborators use the platform

2. Building a Strong Profile

• Crafting a compelling headline and summary
• Showcasing your creative identity through visuals, projects, and storytelling
• Using the Featured section to highlight portfolios, case studies, and achievements

3. AI for Creative Professionals

• How AI tools can support profile writing, job searches, and content creation
• Ethical and transparent use of AI in creative practice
• Using AI to enhance—not replace—your voice and originality

4. Skills Transparency

• Identifying and articulating your technical, creative, and transferable skills
• Using LinkedIn Skills, endorsements, and recommendations effectively
• Demonstrating process, not just outcomes

5. Job Searching on LinkedIn

• Using filters, alerts, and saved searches
• Understanding how recruiters find candidates
• Approaching opportunities proactively rather than passively

6. Maintaining an Active Profile

• Posting updates, sharing work‑in‑progress, and reflecting on your practice
• Engaging with industry conversations
• Building visibility through consistency

7. Networking with Purpose

• Connecting with industry professionals, and potential collaborators
• Crafting meaningful connection requests
• Participating in groups, events, and discussions

8. Key Resources

• LinkedIn Learning for creative and professional development
• University career services
• Industry newsletters, communities, and creative networks

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