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Future me week
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20th January
10:00 to 12:00
10 You will earn 10 silver points for completing this activity.
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The New Ad Rules: A Workshop on Digital Marketing in a Changing World

20th January 10:00 to 12:00
Step into the fast-paced world of digital marketing! Join MMU and the Internet Advertising Bureau (IAB) for a hands-on workshop where you’ll tackle real-world challenges, explore HFSS regulations, and craft creative campaigns under industry constraints. Are you ready to rise to the challenge as a future marketer?
This activity is offered as part of Future Me Week - five days of exciting opportunities to develop your skills, deepen understanding, gain experience and take steps towards an exciting Future You.

Join us for an interactive workshop exploring the latest HFSS (High Fat, Salt, and Sugar) regulations and their impact on digital marketing. In this session, we’ll unpack what HFSS is, why it matters, and how it’s reshaping the way brands communicate online. This is your opportunity to get a feel for what it’s like to work in contemporary digital marketing as is open to all MMU students.

 

You will work collaboratively in groups to design a HFSS-compliant digital marketing campaign, applying real-world parameters and creative problem-solving under current regulations. Your team will then present your campaign to a judging panel featuring Emily Conyard, Sarah Brentnall, Beth Rogers from the IAB and a guest from a leading digital marketing agency – with a winning team to be selected!

 

This is a unique opportunity to gain hands-on experience in contemporary digital marketing, develop your teamwork and presentation skills, and tackle one of the most dynamic and evolving areas in the industry.

 

Come ready to think critically, collaborate creatively, and push the boundaries of compliant digital innovation.

All MMU students are able to undertake the IAB certification offered on RISE. This is a fantastic opportunity for you to gain an industry recognised accreditation for your CV.

Associated Badges:

In A Nutshell...

  • Collaborate ... with peers to design an HFSS-compliant digital marketing campaign under real-world regulations.
  • Upskill ... in contemporary digital marketing by applying creative problem-solving to current industry challenges.
  • Show Leadership ... by presenting your team’s campaign to a judging panel featuring industry experts and academic leaders.
  • Gain Recognition ... as part of the winning team selected you will be networking with the IAB and a leading digital marketing agency.
  • Explore ... what it's like to work in a contemporary digital marketing field and gain great skills and example work for your CV.
  • Earn up to 10 Rise points ... which can be recognised within your degree.

Schedule

  • place 10:00 to 12:00 on 20/01/26 - BS 1.22
    Attend the physical event
    In this scheduled session you will get the chance to work on a contemporary digital marketing brief alongside the Internet Advertising Bureau (IAB)