How is reputation protected and enhanced?

Emma Young, Ned Ellison and Asmar Gondal are three senior PR professionals at the top of their game, with a wealth of experience advising clients and organisations through high-pressure, high profile situations.

This interactive session will explore the evolution of newsrooms, how a communications team delivers for a business and how effective stories are told to the media. You will be taken through PR case studies, both good and bad, of some of today’s most iconic brands and learn about what to do when crisis hits.

This session is aimed at those wanting to pursue a career in PR and communications as well as helping those planning for a career in business.

Emma, Ned and Asmar are committee members of the Chartered Institute of Public Relations (CIPR)’s Corporate and Financial Group (CFG). As part of its 50-for-50 initiative to celebrate 50 years of the committee, the group is offering 50 free CIPR memberships to students.

Meet our panellists:

Emma Young – Corporate rate affairs director with nearly 20 years’ experience building brands, devising communications strategies and running PR and marketing campaigns for companies including MONY Group, SoundCloud, The Walt Disney Company, Bulb. She specialises in strategic communications, reputation management, building media relationships, storytelling, and building and leading strong teams for FTSEs, large multinational brands, start-ups and high growth companies.  

Ned Ellison – Is a Director at MHP Group, specialising in corporate communications and thought leadership programmes. He has spent his full career in agency, running a variety of communications programmes for clients including Microsoft, Nissan Europe and Formula One. 

Asmar Gondal – Is the head of media for Britain’s workplace safety regulator, the Health and Safety Executive (HSE). He oversees high-profile issues with HSE ranging from prosecutions of companies, chemicals policy following Brexit and the Energy sector’s transition to Net Zero. He sits on CIPR’s Corporate and Financial Group (CFG) committee, advising on issues such as diversity and engagement outside of London.   

Accessibility: We are committed to making this event as inclusive as possible. Find out more about the building and room on the Building Access Map. If you need any additional adjustments or further confirmation of the setup, please contact buslawcareers@mmu.ac.uk at least 24 hours before the event. We will also do our best to accommodate any requests made on the day of the event, so speak to a member of staff if there is anything we can do to support your participation.  

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