Activity:
Takes place with a fixed time and schedule
Restricted Content
10th April
13:30 to 16:30
You will earn 15 silver points for completing this activity.
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iDay - innovation day working with industry on a live brief
Group Task: Social Media Campaign – "Dedication to Elevation: Connecting with Gen Z on TikTok and Social Media"
A fantastic opportunity to network, develop ideas and provide solutions working on Live industry brief. You will work in teams and present your findings to Kevin Evans, Head of Brand and Alumni.
The brand is Trailberg www.trailberg.com.
Objective:
Develop and execute a social media campaign that increases brand awareness for Trailberg, engages Gen Z consumers, and maintains authenticity in the outdoor performance marketplace. Focus on TikTok and Instagram to resonate with Gen Z while staying true to the brand’s core values of performance, adventure, and authenticity.
Task Breakdown:
1. Campaign Concept Development
Task:
- Develop a clear, creative concept for the campaign based on the provided brief.
- Ensure the concept integrates Trailberg’s key values: authenticity, performance, and outdoor adventure.
- Draft key messaging and content direction for TikTok and Instagram.
Deliverables:
- Campaign concept document.
- Messaging outline for TikTok and Instagram content.
Associated Badges:
In A Nutshell...
- Collaborate ... with students across the university
- Upskill ... in a development programme facilitated by expert partners
- Show teamwork ... and the opportunity to demonstrate creative problem solving
- Gain Recognition ... with an externally recognised certification and industry professionals
- Increase confidence...developing skills that will help you stand out
- Network... working with Alumni Kevin Evans
- Earn up to 15 Rise points ... which can be recognised within your degree.
Schedule
-
13:30 to 16:30 on 10/04/25 - TBC on Campus
Workshop to work on a live industry brief In this meeting you will problem solve and produce creative solutions to an industry brief