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event
Activity: Takes place with a fixed time and schedule
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6th November
13:00 to 15:00
8 You will earn 8 silver points for completing this activity.
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The Academy Workshop: Generative AI Marketing Tools - The New Competitive Advantage

6th November 13:00 to 15:00
As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage and enhance the customer journey.

As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage and enhance the customer journey. Here is what will be covered in this Masterclass:

  • Transform Your Content Creation: Explore how generative AI is redefining content creation, analysis, and ideation, allowing you to produce superior material with ease.
  • Master Practical Applications: Gain proficiency in using innovative tools like ChatGPT, Claude, and Midjourney for text and image generation, enriching your marketing capabilities.
  • Develop Essential Skills: Learn the key skills and methodologies to fully leverage AI tools, ensuring you remain at the forefront of the evolving digital landscape.
  • Streamline Your Workflows: Discover AI tools and platforms that can enhance your workflows, saving valuable time and resources while improving efficiency.
  • Stay Ahead of Trends: Delve into the latest trends and future predictions for AI in marketing, ensuring your strategies are future-proof and effective.

Speaker bio:

Imran Farooq is a distinguished figure in the fields of digital marketing and AI, known for his pioneering work since 1999 in leveraging emerging digital marketing tools. His extensive experience provides him with deep, practical knowledge of the evolving relationship between AI and marketing.

A pioneer in digital marketing, artificial intelligence, and online learning, Imran has educated thousands of marketing professionals and entrepreneurs globally. His commitment to knowledge-sharing has made a significant impact on the industry.

As the CEO of MMC Learning and a Senior Examiner, Course Director for AI Marketing Strategy at the Chartered Institute of Marketing, Imran brings a wealth of experience spanning over two decades. He is dedicated to inspiring and motivating individuals to set Big Hairy Audacious Goals (BHAGs) and commit to transformation.

Register your attendance by emailing: innospace@mmu.ac.uk 

Associated Badges:

In A Nutshell...

  • Learn...from external experts
  • Network...with like-minded individuals
  • Develop...new skills about AI & marketing
  • Enhance...your enterprise & employability skills
  • Earn up to 8 Rise points ... which can be recognised within your degree.

Schedule

  • place 13:00 to 15:00 on 06/11/24 - Innospace, 2nd floor, Turing House, Manchester, M15 5RL
    The Academy Workshop: AI Marketing Tools - The New Competitive Advantage