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Strategy 9: Avoid scare tactics

The environmental movement has for a long time relied on scare tactics. However, this has proven to be unsuccessful. The reason for this is that although people’s interest might be raised in the short term, the scary stories can also lead to increased anxiety. As a result, many people choose to shut down and ignore the subject altogether in order to cope.

A much better approach is to inspire people to action by encouraging them to visualize a desirable low carbon future.