We all have ongoing conflicts between our values and actions. As such, it is important to stay non-judgmental towards people’s choices. For example, someone might find climate action really important. At the same time, they might take several family holidays abroad each year. Instead of pointing a finger at them and make them feel bad about it, try to open up a conversation to explore the difficulties. It is also important to reflect on your own value-action gaps, as this can help to increase your empathy towards other people.