“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.
What do you do when you first read a brief?
Asking questions of the brief
Who is asking it and why?
Some resources or guidance here, needs a bit of research.
Pulling a brief to bits
https://www.apm.org.uk/blog/how-to-get-to-grips-with-a-complex-project-brief/
https://www.mindtools.com/a3mi00v/5-whys – 5 Whys
Agility in tackling a brief.
Read: Are You Solving the Right Problem?
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This article contains a good five step process for defining and understanding a challenge brief. Summarise it here as an activity,
Too focused on a problem can lead to a narrow approach of tackling a brief and demonstrates the benefit of a interdisciplinary term approach, For example an environmental scientist may very clearly know which species of plant provide a benefit for pollinators but they may lack the skills to produce an aesthetically pleasing site or change human behaviour. Likewise an architect may promote a very human-centric solution that negatively impacts the environment.