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In a recent survey (Standout CV, 2023:online) “21% of [95] recruiters admit to rejecting a candidate after looking them up on Facebook and seeing something that gave them a negative impression.” Also, “79% of job seekers… used social media in their job search in the last year” (Standout CV, 2023:online). 

  • Creating your own personal brand using social media platforms such as LinkedIn or Instagram will enhance your employability.  
  • Taking advantage of social media enables you to build professional networks, show case your abilities and apply for jobs.