Hello! I’m Jonny Rae-Evans, and in this three-part Self Study Pack, we’ll be learning all about brand design. Throughout these three topics, we’ll explore the basics of how to design a successful brand identity. We’ll look at what we mean by brand design and how to better understand your audience and competitors. We’ll look at the fun stuff too, like business strategy, brand strategy, and how to align the two. Even if you don’t pursue a career in brand design, this will at least give you something fun to talk about at parties. Comms and messaging play a key role in brand design work, so we’ll definitely be exploring how to communicate the brand to customers and the public.  This is a course which allows you to get creative. You’ll learn how to generate logo ideas and concepts, how to use colour theory in your work, and how to design a successful brand from the ground up.