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Communicating and Influencing Action on Climate Change

Private: Understanding the Climate Challenge Communicating and Influencing Action on Climate Change
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Introduction
Strategy 1: Listen
Strategy 2: Adapt your message to your audience
Strategy 3: Remember that information on its own won’t change people’s mind or behaviour
Strategy 4: Climate change feels distant to many people, so use examples closer to home
Strategy 5: Appeal to people’s values
Strategy 6: Stay non-judgemental and empathetic when acknowledging the value action gap
Strategy 7: Be careful with “Every Little Helps”
Strategy 8: Be careful with using the money saving or “self-interest” appeal
Strategy 9: Avoid scare tactics
Strategy 10: Illustrate with stories and examples
Spheres of influence: Who can you influence to take action and how?
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