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Communicating and Influencing Action on Climate Change

Understanding the Climate Challenge Communicating and Influencing Action on Climate Change

Topic Content

0% Complete 0/13 Steps

Strategy 1: Listen

Strategy 2: Adapt your message to your audience

Strategy 3: Remember that information on its own won’t change people’s mind or behaviour

Strategy 4: Climate change feels distant to many people, so use examples closer to home

Strategy 5: Appeal to people’s values

Strategy 6: Stay non-judgemental and empathetic when acknowledging the value action gap

Strategy 7: Be careful with “Every Little Helps”

Strategy 8: Be careful with using the money saving or “self-interest” appeal

Strategy 9: Avoid scare tactics

Strategy 10: Illustrate with stories and examples

Spheres of influence: Who can you influence to take action and how?

Further Information

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