Communicating and Influencing Action on Climate Change Private: Understanding the Climate Challenge Communicating and Influencing Action on Climate Change Topic Content 0% Complete 0/13 Steps Introduction Strategy 1: Listen Strategy 2: Adapt your message to your audience Strategy 3: Remember that information on its own won’t change people’s mind or behaviour Strategy 4: Climate change feels distant to many people, so use examples closer to home Strategy 5: Appeal to people’s values Strategy 6: Stay non-judgemental and empathetic when acknowledging the value action gap Strategy 7: Be careful with “Every Little Helps” Strategy 8: Be careful with using the money saving or “self-interest” appeal Strategy 9: Avoid scare tactics Strategy 10: Illustrate with stories and examples Spheres of influence: Who can you influence to take action and how? Further Information Previous Topic Back to Intensive Next Topic