Welcome to the PESTLE analysis unit, in which the implications for the use of this tool are explored and the benefits to managers of organisations having a deep understanding of political, economic, social, technological, legal and environmental issues.

We’ll eplore these issues from the perspective of businesses, and this course will examine the impact they have on each other, from a local to global level. To operate in the complex world of business, managers can use the PESTLE framework to take account of their organisations’ current and developmental positions from both short-term and long-term perspectives