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This self study pack is an introduction to marketing for enterprise, be that a side hustle, freelancing or business you are establishing. Start thinking about how you can successfully communicate your brand to reach the right people.

Marketing is about how to connect with the right people at the right time and tell your story in an honest and authentic style.

We will start by reflecting on your values, ambitions, and motivations to develop a brand narrative. Then look at how to apply this narrative to a variety of traditional and digital marketing platforms to evoke emotion and develop customer trust in your brand.

Important: To access this course, you’ll need to enrol:[

Key InformationPoints40Effort10 hoursPrerequisitesnoneRelease Date15/09/2022
Author Info

Emma Gray is a freelance digital marketer, specialising in search and analytics. She works with businesses, charities and creative professionals on their digital strategies, as well as demystifying digital marketing through training.