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This Self Study Pack explores the method called ‘Netnography’. Netnography is a qualitative method used to study social media. It can be used across social media, adapted to many disciplines and topics.
This skill can be utilized for research by academics, student and small business owners. Learn the basics of an area of research that is attracting more and more interest from both marketing and academic sectors.

Important: To access this course, you’ll need to enrol:[

Key InformationPoints40Effort10 hoursPrerequisitesnoneRelease Date
Author Info

Magdalena Marchowska-Raza is a third-year PhD student at the department of Marketing, Retail and tourism at Manchester Metropolitan University.