The landmark fashion experience will transform a traditional runway into the world’s first AI-driven immersive, shoppable catwalk.

We are assembling a dynamic team for the show, with roles that will include:

• Production Support –assisting with backstage logistics, fast-paced coordination, and live show management

• Dressing Team – supporting models and stylists with wardrobe prep and quick changes.

• BTS (Behind-the-Scenes) Crew – capturing the creative process and documenting rehearsals and live moments.

• Content & Communications – creating media assets with potential to feature in the official show coverage.

THG Studios, the award-winning creative marketing agency, and British fashion brand Topshop today announce they are uniting to deliver The World’s First AI-Driven Immersive, Shoppable Catwalk. The landmark fashion event is presented in collaboration with headline sponsor, PayPal and technology partner, Google Cloud. The production will take place on 26 February 2026 at the state-of-the-art THG Studios in Manchester and be certified by the WRCA (World Record Certification Agency).

The event aspires to set a new global benchmark for fashion experiences with this “Runway to the Future” designed as an interactive experience, inviting its audience to become co-creators of the show itself. The project’s ambition is to create the world’s first interactive shoppable runway, making every step of the journey a point of interaction, discovery, and excitement. 

The show reinforces Topshop’s position as a leading name in British Fashion, with the brand confirmed as the fashion house behind this landmark production. Strategically scheduled between London Fashion Week and the BRIT Awards, the event celebrates the North West’s growing influence on the UK fashion and creative industries. 

Moving beyond the traditional runway, the experience is designed as a collision of physical and digital worlds, brought to life by Google Cloud’s immersive and shoppable technology, guiding guests through a series of immersive zones. Attendees will witness the future of fulfilment, engage with AI-generated models, and experience a new era of retail where every look is instantly shoppable. The experience will be shared with an exclusive guest list of top-tier creators, industry leaders and cultural figures.  

What You’ll Gain

•  Creative Collaboration – working alongside the THG and Topshop team.
•  First-hand experience of catwalk and performance production in a high-energy phygital environment
• Exposure to creative direction, styling, and live event coordination.
• Portfolio-worthy content and networking opportunities
• Catwalk Process Exposure – gaining insight into the structure, timing, and creative flow of live fashion performance.

Application Requirements

• Student name and contact details, fashion course and level.
• The role you are applying for
• A short 200 word expression of interest outlining motivation and relevant experience, we advise students to provide any links to CV, portfolio links, or social channel links that showcase their work.
•  Indicate preferred role (if applicable) and relevant experience shared to support.

Selections will be taking place on Friday 30th Jan at 1pm – and students will be notified if they are successful soon after.

Hours for the Project/Internship

• Estimated 10 hours on-site during the event take place on the 26^th of February and you may be required to be available for a rehearsal during early Feb depending on the role.

DISCLAIMER- PLEASE READ!

If you choose to take part in this work experience, it is your responsibility to ensure that any classes or university work missed are caught up with as soon as possible.

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