Marketing and Events Management is a fast-growing field that touches every sector – from fashion, music, and sport to education, tech, charities, and major live experiences. But what does a career in this exciting industry actually look like, and how do you get started?

Join us for an inspiring session with Lydia Wilson, a sociology graduate who now leads high-profile marketing campaigns and major events right here at Manchester Met. She’ll share her career journey, insider tips, and the skills that helped her thrive in this creative, fast-paced profession.

In this session, you’ll learn:

• What marketing and events management involves — and how the two work together to create impactful campaigns and memorable experiences.
• The core skills employers look for, from creativity and communication to organisation, problem-solving, and audience insight.
• How Lydia carved her path from sociology student to Marketing & Events Manager, including challenges, opportunities, and the moments that shaped her career.
• The different routes into the industry, including entry-level roles, volunteering opportunities, portfolio development, and progression pathways.

Whether you’re interested in social media, branding, event design, communications, or creating standout experiences, this session will help you understand how to turn your talents into a rewarding career.

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