“Power Google’s Gemini Pro Breakthrough!”

The Challenge:

Google is gearing up to launch a multimarket digital marketing campaign with a $10M USD budget to reach and excite university students.

Goal:

Step into Google’s marketing and data ecosystem to shape an 8-week, three-market digital campaign that inspires students worldwide to sign up for a free, year-long trial of Gemini Pro, Google’s cutting-edge generative AI tool.

Whether you are starting your data literacy journey or developing your data science skills this career challenge is for you!

The Mission:

Help identify what drives student engagement by analysing data and transforming insights into a powerful, data-driven strategy for Gemini Pro’s global rollout. You’ll help Google create a high-impact campaign—one that maximises awareness, boosts sign-ups, and positions Gemini Pro as the go-to AI tool for the next generation.

Data Strategist Approach – Design the Ultimate Student Campaign

Challenge: Use the Data Scientist’s insights provided —supported by your own Gemini-powered audience research—to craft a high-impact, student-focused campaign strategy.

Your data-driven strategy will determine how Google activates across three markets, captures student attention, and maximises Gemini Pro trial sign-ups.

Data Scientist Approach – Decode What Drives Impact

Challenge: Can you determine what has historically influenced student awareness, consideration, and engagement—and apply those lessons to Gemini Pro?

Approach:

Leverage multiple data sources Identify trends, market strengths, channel efficiency, winning tactics, creative features that resonated with key audiences, and any statistically significant experiments.

What this career challenge will involve

1. Meet the Google Marketing team
2. Develop critical thinking and data literacy skills
3. Develop Data Science and AI skills
4. Gain a virtual work experience certificate

This career challenge can be undertaken independently or as part of a small team – all submitted works will receive a virtual work experience certificate.

Associated Badges: