
Content creation: Engaging the digital fan
Learn how sports clubs and broadcasters are utilising new forms of media to attract fans, keep fans and convert fans. In this session, Nat – Senior Social Media Manager at DAZN shares how global sports brands like Manchester City, Juventus, BBC Sport, and TikTok are using digital media to attract, engage, and grow their fanbases.
From viral content to platform strategy, discover how storytelling, tech, and creativity come together to build loyal communities online. Whether you’re into sport, media, or just curious about how big brands connect with audiences, this session offers real-world insight into the fast-moving world of digital fan engagement.
Accessibility: We are committed to making this event as inclusive as possible. Find out more about the building and room on the Building Access Map. If you need any additional adjustments or further confirmation of the setup, please contact buslawcareers@mmu.ac.uk at least 24 hours before the event. We will also do our best to accommodate any requests made on the day of the event, so speak to a member of staff if there is anything we can do to support your participation.
Associated Badges:
In A Nutshell...
- Gain... insights into how top sports brands connect with fans online.
- Learn... strategies for creating engaging digital content and building communities.
- Discover... real-world examples from clubs and broadcasters like DAZN, BBC Sport, and Juventus.
- Hear... from an experienced social media manager and ask your own questions.
- Earn up to 5 Rise points ... which can be recognised within your degree.
Schedule
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13:00 to 14:00 on 04/11/25 - BS G.33
Attend the event