International Marketing Communications
This event will be a workshop focusing on International Marketing Communications.
In this workshop we will be looking at the principles of managing international marketing campaigns. The pros and cons of different operating models – Centralised, Decentralised and Hub & Spoke. We will have an in depth look at how to set up and manage these different models. While providing tips and watch outs for central and decentralised planning, creative and messaging. This will be followed by a detailed case study of planning and managing a 13 country integrated marcoms programme.
About the Host: Robin Wilson
A seasoned digital marcoms and content director with over 30 years’ experience directing campaigns for brands inc Apple, Adidas, Aldi, Ben & Jerry’s, Disney, Dove, Heineken, Holiday Inn, McDonalds, Motorola, Persil, Tiger Beer and Volvo.
Working across London, San Fran, Australia, New Zealand and Manchester, Robin was lucky enough to launch the iPhone in the UK, run Facebook’s European comms programme, launch iTunes, direct McDonalds social media operations and run influencer relations programmes for Adidas, Aldi, Very, Littlewoods, Durex.
He recently sat on the board of McCann Erickson in Manchester – a 400 strong full service marketing comms agency running large teams and directing campaigns for Aldi, Clarke’s Shoes, Durex, NHS, Novotel, Reckitts, Peugeot and Seven Seas. Prior to McCann, Robin worked for 18 years in numerous London agencies running campaigns for Apple, Facebook, MTV and a raft of tech companies.
For over five years, Robin sat on the CIPR Social Media Committee helping steer the UK social media industry. In this role, Robin co-authored Amazon best selling social media business books, Share This and Share This Too. He currently lectures a day at week on marcomms and brand management at Manchester Met Uni.
LinkedIn – https://www.linkedin.com/in/robin-wilson-1408b84/