Creative Data Lab | DMA Talent

A real-world experience of working on a marketing brief, using live data to inform and support your response. A day of brainstorming, exploring ideas and interrogating data.

The Creative Data Lab is a one-day workshop that will help you discover how data and insight can be harnessed to crack a business challenge.
The Lab is for everyone, regardless of what you’re studying – if you have an interest in behavioural science, problem solving and the power of data, this is for you!

Tackle a business brief provided by a well-known brand in a hackathon-style workshop, Work in small teams with your peers and pitch your ideas to the client, Gain industry insights from data experts on hand to help!

Prizes will be awarded for the winning team, and certificates of attendance for all participants.

You don’t have to be a data expert!  We’ll have professionals on-hand to guide you through the process and help you tackle the brief.

About the Host:

DMA Talent are part of the Data & Marketing Association (DMA) – Europe’s biggest community of data-driven marketers – and we build pathways for students and apprentices to tap into a vibrant, thriving world of data-driven creativity, marketing, technology and innovation.  Our initiatives are free-to-attend, and feature input from creative leaders, innovative data and marking practitioners, and some of the industry’s most pioneering thinkers.  We also work with educators and higher education institutions to help students gain skills to make them more employable and to place student talent in front of businesses drawn from around the agency, client, tech and innovation spaces.

You will earn 40 Rise Points for attending this extended event

Before Accessing this event please use this Link to Register:


Feb 10 2021


10:00 am - 4:00 pm



Register Now To Gain Access!

This activity is available for free to Man Met Students only.
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